BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	43 544	-0.8%	13.8%	0.4	54 422 146	0.2%	20.2%	0.9	-6.0%
MoM	169 193	0.7%	13.1%	-0.3	209 228 981	0.4%	19.0%	-0.9	5.4%
YTD	401 154	-18.3%	9.2%	0.5	497 090 300	6.4%	12.9%	2	-22.8%
MAT	2 357 196	-16.3%	9.8%	0.2	2 597 045 311	13.0%	13.2%	1.8	-17.6%
KAPSIKAM
WoW	13 723	-7.2%	2.3%	-0.1	11 804 821	-6.9%	3.9%	-0.1	-4.2%
MoM	59 481	-7.9%	2.4%	-0.1	51 052 500	-5.2%	4.1%	-0.1	-2.2%
YTD	145 723	-21.1%	2.4%	-0.5	123 358 790	6.9%	4.1%	-0.1	-5.4%
MAT	785 223	-12.4%	2.4%	0	586 493 374	26.2%	3.8%	0.6	-10.7%
VIPROSAL
WoW	9 619	-1.2%	1.5%	0	7 795 197	0.2%	2.5%	0.1	-4.3%
MoM	39 697	-2.4%	1.5%	0	31 720 648	0.0%	2.4%	0	-1.8%
YTD	94 951	-35.5%	1.5%	-0.7	75 143 158	-10.3%	2.4%	-0.5	-5.7%
MAT	570 374	-29.9%	1.7%	-0.5	396 637 638	14.6%	2.4%	0.2	-10.8%
SULFARGIN
WoW	1 263	-5.7%	0.3%	0	1 289 372	-2.1%	0.7%	0	-6.2%
MoM	5 721	-9.2%	0.4%	0	5 632 227	-5.3%	0.8%	-0.1	0.8%
YTD	14 023	-28.6%	0.4%	-0.2	13 567 971	-4.4%	0.8%	-0.1	4.3%
MAT	76 105	-39.9%	0.4%	-0.3	68 498 694	-9.1%	0.8%	-0.2	5.2%
APILAC
WoW	1 041	-11.6%	29.5%	-1.1	862 788	-6.0%	72.7%	0.2	-8.3%
MoM	4 227	5.3%	28.4%	-1.7	3 493 659	5.5%	71.7%	-1.8	11.7%
YTD	9 844	-36.0%	29.4%	-11.3	8 118 773	-15.8%	72.6%	-5.4	-11.3%
MAT	53 196	-24.2%	29.8%	-8.2	40 224 878	-1.4%	71.8%	-3.2	-3.3%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	401 154	-18.3%	9.2%	0.5	497 090 300	6.4%	12.9%	2	-22.8%
KAPSIKAM	145 723	-21.1%	2.4%	-0.5	123 358 790	6.9%	4.1%	-0.1	-5.4%
VIPROSAL	94 951	-35.5%	1.5%	-0.7	75 143 158	-10.3%	2.4%	-0.5	-5.7%
SULFARGIN	14 023	-28.6%	0.4%	-0.2	13 567 971	-4.4%	0.8%	-0.1	4.3%
APILAC	9 844	-36.0%	29.4%	-11.3	8 118 773	-15.8%	72.6%	-5.4	-11.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 357 196	-16.3%	9.8%	0.2	2 597 045 311	13.0%	13.2%	1.8	-17.6%
KAPSIKAM	785 223	-12.4%	2.4%	0	586 493 374	26.2%	3.8%	0.6	-10.7%
VIPROSAL	570 374	-29.9%	1.7%	-0.5	396 637 638	14.6%	2.4%	0.2	-10.8%
SULFARGIN	76 105	-39.9%	0.4%	-0.3	68 498 694	-9.1%	0.8%	-0.2	5.2%
APILAC	53 196	-24.2%	29.8%	-8.2	40 224 878	-1.4%	71.8%	-3.2	-3.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	43 544	-0.8%	13.8%	0.4	54 422 146	0.2%	20.2%	0.9	-6.0%
KAPSIKAM	13 723	-7.2%	2.3%	-0.1	11 804 821	-6.9%	3.9%	-0.1	-4.2%
VIPROSAL	9 619	-1.2%	1.5%	0	7 795 197	0.2%	2.5%	0.1	-4.3%
SULFARGIN	1 263	-5.7%	0.3%	0	1 289 372	-2.1%	0.7%	0	-6.2%
APILAC	1 041	-11.6%	29.5%	-1.1	862 788	-6.0%	72.7%	0.2	-8.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	169 193	0.7%	13.1%	-0.3	209 228 981	0.4%	19.0%	-0.9	5.4%
KAPSIKAM	59 481	-7.9%	2.4%	-0.1	51 052 500	-5.2%	4.1%	-0.1	-2.2%
VIPROSAL	39 697	-2.4%	1.5%	0	31 720 648	0.0%	2.4%	0	-1.8%
SULFARGIN	5 721	-9.2%	0.4%	0	5 632 227	-5.3%	0.8%	-0.1	0.8%
APILAC	4 227	5.3%	28.4%	-1.7	3 493 659	5.5%	71.7%	-1.8	11.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца